To rank locally, you will need to optimize your website for local search terms and improve your local search engine optimization (SEO). This involves making sure that your website is easy to find and navigate, and that it provides valuable, relevant information to your target audience. Here are 5 steps you can take to improve your local SEO:

1. Claim and verify your business on Google My Business. This will help ensure that your business appears in local search results and on Google Maps.

2. Include your business name, address, and phone number (NAP) on every page of your website. This will help search engines understand that your business is local.

3. Optimize your website for local keywords. Use keywords that include your location in your page titles, headings, and content.

4. Get high-quality inbound links from other local websites. This will help improve your website's authority and relevance in the eyes of search engines.

5. Ask your customers to leave reviews on Google, Yelp, and other review sites. Positive reviews can improve your local SEO and build trust with potential customers.

By following these steps, you can improve your local SEO and increase your chances of ranking highly in local search results. However, keep in mind that SEO is a long-term strategy, and it can take time to see results. It's important to be patient and consistently work on improving your local SEO over time.

Need help to rank locally? We can help.